Jeans that fit waist and hips

In years gone by, the waist-to-hip ratio (WHR) has been used to determine a woman’s health, fertility, attractiveness, and even cognitive ability! Whilst we won’t be using the ratio here today, the difference between the waist and hip circumferences can help to find that elusive pair of jeans that fit both your waist and your hips.

First off, we need to do some measuring…waist hip difference

To measure your waist

  • Wrap the measure around you at your narrowest point (likely to be midway between your last rib bone and the top of your hip bone).
  • If you are carrying most of your weight around your middle and it’s difficult to know where to take the measurement, place the tape one inch above your belly button.

To measure your hips

  • Wrap the measure around you at your widest point (this is approximately 8 inches/20cm lower than where you measured your waist).

Then to calculate the difference, take the waist measurement away from the hip measurement

Hip – Waist = Difference

e.g. 43 inches – 33 inches = 10 inches

The bigger the difference, the curvier your figure.

With our access to all the High Street retailer’s size charts, we can see that the average difference between the waist and hip circumference is 10 inches and is therefore, the most catered for. The smallest difference between the waist and hip circumference is 8.5 inches, and the largest difference is 12 inches.

To help you shop at the right store for your shape, please find below a list of stores classified by the difference in their jeans’ waist to hip measurement.

8.5 inches

Ted Baker

9 inches

East, Miss Selfridge, Oasis, Pilot, Planet, Wallis, Windsmoor

9.5 inches

H & M, M&Co, Monsoon

10 inches

bhs, Bon Marche, CC, Dorothy Perkins, Fat Face, French Connection, Great Plains, Hobbs, Jacques Vert, Jaeger, Joules, Kaliko, Karen Millen, Long Tall Sally, Minuet Petite, New Look, O’Neill, Peacocks, Phase Eight, Precis Petite, Reiss, River Island, The White Company, Uniqlo, Whistles

11 inches

Jane Norman, Marks & Spencer (M&S Collection), White Stuff

12 inches

Levi’s Bold Curve, American Apparel (High-waist)

 

Please note some retailers are not listed here as they do not publish a hip measurement or they use various waist to hip differentials depending on the size.

 

Tall clothing collections on the High Street

The third, and last, in a series of blog posts about clothing collections on the High Street, we tell you where you can go to get clothes that fit you if you are tall.

Aside from our Fit Finder (where you can find jeans that fit you in seconds, no matter what your size or shape), we thought we would list the stores that have tall clothing collections; those that have been specifically designed for women who are 5’7”/1.7m or taller:

Other stores that sell inseams equal to or greater than 35”/89cm include;

Please let us know if we have missed out a High Street store that you know has a tall range, or sells an inseam greater than 35”/89cm and we will add them to the lists.

We’ve compiled this series of posts to make it easier for you to shop on the High Street.  Remember that sizes should just be used for purchasing – don’t define who you are by them.

Happy shopping!

Updated 12.3.2015 (* denotes affiliate link)

 

Petite clothing collections on the High Street

The second in a series of blog posts about clothing collections on the High Street, we tell you where you can go to get clothes that fit you if you are petite.

Aside from our Fit Finder (where you can find jeans that fit you in seconds, no matter what your size or shape), we thought we would list the stores that have petite clothing collections; those that have been specifically designed for a diminutive figure:

For other stores that sell items with inseams less than or equal to 29”/71cm, please see the ‘Shopping for jeans by inseam‘ post.

The lists below show you where you can get clothes in sizes below a size eight, but unlike petite collections, items in these sizes are just scaled down from the store’s target size so may not fit your shape as nicely.

Size 4

Diesel, Dorothy Perkins, Miss Selfridge, Reiss, Topshop

Size 6

Coast, Crew Clothing, Diesel, Dorothy Perkins, Fat Face, French Connection, H & M, Hobbs, Jack Wills, Jaeger, Jane Norman, Karen Millen, L. K. Bennett, Miss Selfridge, Monsoon, New Look, Oasis, Phase Eight, Pilot, Reiss, River Island, Select, Topshop, Warehouse, White Stuff

We’ve compiled these posts to make it easier for you to shop on the High Street.  Please let us know if we have missed out a High Street store that you know has a petite collection, sells clothes in sizes 4-6, or sells an inseam less than or equal to 29”/74cm and we will add them to the lists.

Next week: Tall clothing collections on the High Street

(* Affiliate link)

Updated 12.3.2015

 

Plus-size clothing collections on the High Street

The first in a series of blog posts about clothing collections on the High Street, we tell you where you can go to get clothes that fit you, if you are plus-size, tall or petite.

At High Street Fit Finder we deal with a lot of data, and patterns emerge when viewing this data collectively.  When analysing the spread of sizes over the High Street, we realised that if you are larger than a “size 18”, taller than 5’6”, or petite in either build or height, shopping is likely harder for you than most.

size availability

Clothes shopping should be accessible to everyone, but in reality, if your size falls outside of the retailer’s “standard sizes” (read, target demographic) it can be difficult to find clothes that fit you whilst out shopping on your High Street.

So, aside from our Fit Finder (where you can find jeans that fit you in seconds), we thought we would list the stores that have plus-size clothing collections, those that have been specifically designed for a larger figure:

The list below also shows you where you can get clothes in sizes above an 18, but unlike plus-size collections, these are just scaled up from a paper pattern so may not fit your shape as nicely.

Size 20

bhs, Bon Marche, CC, Dorothy Perkins, East, French Connection, Great Plains, Hobbs, Jacques Vert, Joules, Kaliko, Laura Ashley, Long Tall Sally, M&Co, Marks & Spencer, Monsoon, Next, Peacocks, Phase Eight, Planet, Viyella, Wallis, Windsmoor

Size 22

bhs, Bon Marche, Dorothy Perkins, Jacques VertLong Tall Sally, M&Co, Marks & Spencer, Monsoon, Next, Peacocks, Windsmoor

Size 24

Bon Marche, Jacques Vert, Long Tall Sally, M&Co, Marks & Spencer, Next, Peacocks, Windsmoor

Sizes 26 and 28

Bon Marche, M&Co, Next

Sizes 30 and 32

Bon Marche

Please let us know if we have missed out a High Street store that you know has either a plus-size collection or sells clothes in sizes 20-32 and we will add them to the lists.

Next week: Petite clothing collections on the High Street

(* Affiliate link)

Updated 12.3.2015

 

I’m a mature woman, where do I shop for clothes?

“Mutton dressed as lamb” – the horrible saying that strikes fear in the heart of any woman over the age of, what, 45?! None of us want to think that about ourselves whilst looking in the mirror, and there would be nothing worse than hearing it said about us. But the question is, what fashion retailers actively target the over 40s and provide us with stylish clothes that fit and flatter our figures?

Well, you’ll be pleased to know that clothing and footwear for mature ladies is currently the fastest growing area of the fashion market, according to retail analyst Verdict. Not only are there now a number of clothes stores specifically for us ladies in later life, but many retailers are developing collections aimed at our age range, or perhaps (more cynically) our “grey pound”.

The High Street stores and brands below are proud to be serving our age range, whilst the retailers listed further down the page have collections and styles that are suitable for our wise and wonderful bodies to wear.

“We believe we will deliver a fantastic shopping experience to the growing population of 50+ year customers.”  Bon Marche won the “Best for Flattering Fit” award at Yours 50+ Fashion Awards in 2012.
Bon Marche

“The core customer is an affluent, 50 something social butterfly with disposable income to spend. She expects good customer service and seeks advice on what to wear in every aspect of her lifestyle.”
The Austin Reed Group whose stores include; CC and Viyella

“Mary at House of Fraser was designed for women ‘of a certain age’ who felt forsaken by
youth-obsessed high street brands.”
Mary at House of Fraser

“We are passionate about confidently dressing the mature woman in the highest quality products that are proudly designed in Britain.”  The Jacques Vert Group whose stores include;
Jacques Vert , Kaliko, Planet, Precis Petite, Minuet Petite, Windsmoor

“Our target customer is a woman who is typically 35+. She is looking for quality fashion for herself and her family and expects a good level of customer service in an inspirational and comfortable environment.”
M & Co

(An asterisk * in the link title denotes an affiliated link.  For more info, please see How it Works)

By Marie and Jo Caley

 

Clothes Sizing in the UK – why it is like it is?

“How many sizes are you on the UK High Street?” We recently asked our Facebook fans that very question and there wasn’t a single response that stated just one size.

Society has known for a while that no one person is just one ‘standard’ size, but being several sizes can result in confusion and dissatisfaction when shopping.  So, how did the current sizing system in the UK come about?

Clothes sizing in the UK - timelineBefore mass production, clothes and alterations were made by either the local tailor or a family member handy with a needle and thread.  Therefore, fit was never an issue and the notion of ‘standard sizes’ hadn’t even been conceived.

As the population increased, and industrialisation allowed for clothing production on a mass scale, a way of producing clothes that fitted the maximum number of people whilst delivering economically efficient processes was needed.

And soon enough, some clever soul with an aptitude for anthropometry noted that the deviation of key body measurements of the general population was relatively small, and could be increased and decreased in linear increments.  This, along with the introduction of the paper pattern, led to paper grading.  Each ‘grade’ was then labelled, resulting in the formation of sizes and the standard sizing system.

In 1957, with this process firmly established by clothing manufacturers, the National Joint Clothing Council compiled the first British Standard of Women’s Measurements and Sizes.  The anthropometric data in this publication formed the basis of size guides for manufacturers and retailers alike, and was used until 1982 when it was replaced by the British Standard ISO 3635 Size designation of clothes – Definitions and body measurement procedure.

The new Standard utilised the same data from 1957, but defined a set of sizes from 8 to 32, quoted in centimetres. It was not, however, compulsory to use.  As a result, retailers soon started to customise the “standard sizes” in order to flatter their target market, i.e. two garments from two retailers could be the same size but their dimensions could differ greatly.  This practice is what we now refer to as ‘vanity sizing’.

During the 1980s and 1990s, as shopping became a pastime and demand increased, retailers globalised.  Firstly, in an effort to cut costs and increase profit margins, they sent manufacturing abroad.  And secondly, they were expanding into other countries, taking their products to markets where their reputation preceded them.  Yet, with each new country, a new target demographic was identified and sizing guide produced, again using the same “standard” sizing system of either the retailer or the host country.

By 2001, ‘vanity sizing’ and the differences in fit between clothes of the same size were beginning to get out of hand and prompted the European Union to issue a new Standard (BS EN 13402) which intended to replace all existing Standards in member countries with one in which actual measurements (cm) for bust, waist and hips are used.   Again, the anthropometric data used to define a size was not updated and the Standard was not compulsory, which means to date no country, let alone retailer, has adopted this Standard.

Today, in 2013, the anthropometric data utilised in the production of clothes is still the small census from 1957 and the “standard” sizes are becoming more and more disparate with the progression of vanity sizing.

As you can see, the Retail Industry has changed significantly over the last 250 years.  Our body shapes have changed greatly too; due to changing lifestyles, societal pressures, diets, and merging cultures.  Yet it’s each to its own (size guide) for the retailers, and shoppers are stuck with the age-old notion of being just one size.  Consequently, size-related returns are increasing rapidly, costing both parties.

We think it’s about time something changed.  High Street Fit Finder is tackling vanity sizing on the High Street with its shopping comparison site that uses the retailer’s size guides collectively.  It enables customers to see what size they are in each store and allows retailers to tackle the issue of fit together.  All we need is for you to spread the word and use highstreetfitfinder.com to buy your jeans (more clothing items coming soon) and perhaps bit by bit we can change the shape of clothes sizing in the UK.

Many thanks to Natalie Baines for editing this blog post.

 

Shopping for jeans by inseam

I had the idea for High Street Fit Finder when I was getting dressed one morning and put my foot through the knee of my favourite pair of jeans.  I had worn them so much that I had worn them out.  I was annoyed to say the least.  The thought of having to find a pair that not only fit me (I’m 5ft 2”) but fit my tight budget and particular style criteria as well stressed me out no end for I knew the search would take hours, if not days.

So I went online and started looking for websites that would help me find jeans by leg length to at least narrow the search down.  But could I find anywhere that refined by inseam?  In short, no!  “Ridiculous” I thought and the idea for a shopping comparison site that searched for clothing items by the user’s measurements was born.

I then spent the next five months researching jeans, the shops that sold them and their sizing guides and I am now happy to share the information I compiled with you all. Without further ado, please find below a table that lists the majority of retailers on the UK High Street which sell women’s jeans and the leg lengths they stock *.

Measure yourself

26 inch inseam

Marks & Spencer Petite (extra short), New Look Petite

27 inch inseam

bhs (petite), Bon Marche, CC (petite), Levi’s (30″), Marks & Spencer (short), Marks & Spencer Plus (short), Next (petite)

28 inch inseam

Dorothy Perkins Petite, Levi’s (30″), M&Co Petite, Minuet Petite, New Look Inspire, Topshop Petite, Viyella (petite)

29 inch inseam

American Apparel, bhs (regular), Bon Marche, CC (regular), Evans (short), Fenn Wright Manson (petite), Hollister (short), Kaliko (petite), Levi’s (30″), Levi’s (32″), M&Co (short), M&Co Plus (short), Marks & Spencer (short), Marks & Spencer Petite (short), Marks & Spencer Plus (short), Miss Selfridge Petite, Monsoon (short), New Look (short), Next (regular), Wallis Petite, White Stuff (short)

30 inch inseam

All Saints, Crew Clothing (short), Diesel, Dorothy Perkins (short), Evans (regular), Fat Face (short), H & M, Jack Wills, Jane Norman (short), Levi’s (32″), Marks & Spencer (regular), Marks & Spencer Plus (medium), Miss Selfridge (short), New Look Inspire, Oasis (short), River Island (short), Select (short), Ted Baker (short), Topshop (short), Viyella (regular)

31 inch inseam

Abercrombie & Fitch (short), American Apparel, bhs (longer), Bon Marche, CC (long), East, Hollister (regular), Jacques Vert, Jaeger, Joules, Kaliko, Laura Ashley, Levi’s (32″), Levi’s (34″), M&Co (regular), M&Co Plus (regular), Marks & Spencer (regular), Marks & Spencer Plus (medium), Monsoon (regular), New Look (regular), Next (long), Peacocks (regular), Phase Eight, Reiss, Wallis, White Stuff (regular), Windsmoor

32 inch inseam

American Apparel, Animal, Crew Clothing (regular), Diesel, Dorothy Perkins (regular), Fat Face (regular), French Connection, Great Plains, H & M, Hobbs, Jack Wills, Jaeger, Jane Norman (regular), Jigsaw, John Lewis (regular), L. K. Bennett, Levi’s (34″), Marks & Spencer (long), Marks & Spencer Plus (long), Miss Selfridge (regular), New Look Inspire, Oasis (regular),  River Island (regular), Roxy, Select (regular), Superdry, Ted Baker (regular), Topshop (regular), Viyella (long), Warehouse

33 inch inseam

Abercrombie & Fitch (regular), Evans (long), Fenn Wright Manson, Hollister (long), Jaeger, Karen Millen, Levi’s (34″), Levi’s (36″), M&Co (long), M&Co Plus (long), Marks & Spencer (long), Marks & Spencer Plus (long),  Monsoon (long), New Look (long), Next (extra long), Uniqlo, White Stuff (long)

34 inch inseam

Crew Clothing (long), Diesel, Dorothy Perkins (longer), Fat Face (long), H & M, Jack Wills, Jane Norman (long), Levi’s (36″), Long Tall Sally, Miss Selfridge (long), New Look Inspire, Oasis (long), River Island (long), Roxy, Select (long), Ted Baker (long), Topshop (long)

35 inch inseam

Abercrombie & Fitch (long), Dorothy Perkins Tall, Levi’s (36″), Long Tall Sally, Next Tall

36 inch inseam

Long Tall Sally, New Look Inspire, New Look Tall, Topshop Tall

37 inch inseam

Long Tall Sally

38 inch inseam

Long Tall Sally

So there you have it, a quick glance guide for where to find jeans by inseam.  To further refine your search for jeans that fit you, try the Fit Finder.  It really is the only shopping comparison site that fits!

* Please note this list can only be used as a guide and is not definitive.  The stores may not stock all styles or sizes in all the leg lengths listed here.  Please click here for our full Terms & Conditions.

† To convert inches to cm, please multiply the figure by 2.54.

Updated 11.3.2015

 

How do I find jeans that will suit my shape?

Okay, so you’ve already narrowed down the search for jeans that should fit you using High Street Fit Finder but you still have to find a pair that suits you!  Out of all the styles of jeans on the High Street at the moment, which at our last count was eleven, how do you find the pair that are going to look great on you?  Well, look no further, as here is a comprehensive guide to finding the style that will best suit your shape.

Petite – gentle curves in smaller proportions, shorter than 5ft 4”

  • High-waisted jeans will lengthen your legs and emphasise your waist.
  • Fading, shading or detailing on the thighs will add shape to your lower half.
  • Cropped jeans really suit your smaller frame.
  • Straight, slim or skinny jeans are preferable to wide-leg as these can swamp your small frame.
  • Low-waisted jeans compliment a flat stomach.

Boyish – an athletic shape with no curves

  • You can get away with almost all styles of jeans but skinny jeans in particular look great on your slim figure.
  • Tapered jeans are a great choice for slim women as they give the illusion of having fuller hips.
  • Opt for a mid-rise bootcut or flare to create curves.
  • Low-waisted jeans complement your flat stomach and will provide more shape and definition.
  • Details around the bottom, like flap back-pockets and zips; add shape.

It’s all about the top-half – broad shoulders and/or a great rack with waist, hips and thighs of equal proportions

  • Bootcut and flare jeans are ideal for your body shape as the volume of the leg will add balance to your body.

It’s all about the bottom-half – a bootylicious body with larger hips and/or thighs

  • Wide-leg and flare jeans are kind to women with a bootylicious body as they balance out large hips and thighs.
  • Jeans with fading below the knee draw the eye down to your lovely lower legs.
  • A high-waisted jean is key for your shape, attracting attention to your defined waist.
  • Avoid details such as large pockets or zips around the bottom and thighs as they will add volume to these areas.
J.Lo, famous for her bootylicious figure, wearing flared jeans
J.Lo, famous for her bootylicious figure, wearing flared jeans.

Curvy – an hourglass shape; you have both the great rack and the bootylicious bottom-half

  • Straight jeans are the best bet for a curvy figure as they will elongate your legs and create a more balanced shape overall.
  • Opt for jeans with high denim/low elastane content as this firmer material will give your figure structure and support in all the right places.
  • A pair of high-waisted jeans will show off your curvaceous figure.
  • Subtle shading on the thigh will help slim and elongate the leg.
  • Bootcut jeans are a great choice for curvy figures, as the volume of the leg will add balance to your body.

Apple – you carry most of your weight around your middle and have a pert bottom with slim legs

  • Wide waistbands work wonders for minimising a large stomach.
  • Mid-rise jeans are the best option for your body shape.
  • Avoid button-fly jeans as they will add bulk to this area.
  • Bootcut jeans are great for adding shape to your lower half.
  • Straight and slim jeans will also suit you but look for a pair with back-pocket flaps or zips to give your bum a lift.

Tall – you’re one long-legged lady, taller than 5ft 9”

  • Cropped jeans complement tall frames.
  • Shading to the thigh will add shape and dimension.
  • Low and mid-waisted jeans best suit a tall build.
  • Skinny and straight jeans work well for tall women.
  • Bootcut and flare jeans add shape to your lower half and accentuate your leg length.

Tips for every shape

  • A boyfriend jean can be worn by just about everyone, just make sure they are the right fit as too much material can swamp any frame.
  • The darker the colour, the more slimming the jean.  Darker washes lengthen the leg and help disguise any problem areas.
  • Gentle shading down the front of the thigh elongates the leg.
  • Flare jeans suit almost any body shape; they give volume to the lower body for top-heavy ladies, they flatter curvy figures, and instantly add shape to straight boyish figures.
  • Bootcut and flare jeans disguise large calves and make legs look leaner.