High Street Fit Finder is an online information service that removes the frustration, and dressing room agony, from shopping for jeans.

We find you the perfect fit and tell you what size to buy.

It’s new, it’s different, and it’s the little retail revolution that you know just needs to happen… get involved and join us, and together we’ll bring sense to sizing!



tape measure



It’s FREE to register and in return you’ll receive;

Instant access to otherwise unavailable information about what size you are in each store

Access to the latest offers from High Street brands

Limited additional advertising (it can only be non-airbrushed or body positive and body diverse)

The power to influence sizing on the High Street

Just received my jeans and I love them, they are the perfect fit!

Katherine R.

I find it really hard to find jeans that fit, so I measured my waist, put in my details and it found all the jeans that would fit me.  When my new jeans arrived they fitted perfectly!

Katie H.

I have discovered the clothing shop of my dreams; a website that’ll find the perfect jeans based on my measurements and preferred style. It’s something quite genius!

Louise P.

It really couldn’t be simpler & seriously cuts down the stress of online shopping.



How to do a wardrobe audit

I hate cleaning at the best of times, and this time of year is notorious for the mother of all tidy ups; the Spring Clean! Instead of dusting all the skirting boards in the house, I chose to spend a couple of hours giving my wardrobe an audit – clearing out all the...

New Look Jeans

New Look have a fantastic range of jeans in many styles and washes organised under seven brands. Here’s a breakdown of the delights on offer: New Look Under their own brand New Look offer a wide selection of styles and washes. In addition to the more mainstream washes...

Marks & Spencer Jeans

With seven Marks & Spencer brands providing jeans, there are many styles to choose from, whatever your preferences. And whilst M&S used to differentiate their collections by age, the ranges now reflect a customer’s attitude towards fashion and clothing. Let us...

Jeans that fit waist and hips

In years gone by, the waist-to-hip ratio (WHR) has been used to determine a woman’s health, fertility, attractiveness, and even cognitive ability! Whilst we won’t be using the ratio here today, the difference between the waist and hip circumferences can help to find...

How to wear jeans at work

We know from one of our previous blog posts that jeans originally started off as work wear for labourers and they have now returned to their roots, albeit in a slightly smarter way, being worn to the office. There are so many different styles of jeans around that...

How are jeans made?

Jeans first became popular as everyday wear in the 1950s when stars of film and music, such as James Dean, Marlon Brando and Elvis Presley, started wearing them. Since then they have become a wardrobe staple for us all with many brands and styles to choose from. But...