Tag Archives: Clothes shopping

Jeans that fit waist and hips

In years gone by, the waist-to-hip ratio (WHR) has been used to determine a woman’s health, fertility, attractiveness, and even cognitive ability! Whilst we won’t be using the ratio here today, the difference between the waist and hip circumferences can help to find that elusive pair of jeans that fit both your waist and your hips.

First off, we need to do some measuring…waist hip difference

To measure your waist

  • Wrap the measure around you at your narrowest point (likely to be midway between your last rib bone and the top of your hip bone).
  • If you are carrying most of your weight around your middle and it’s difficult to know where to take the measurement, place the tape one inch above your belly button.

To measure your hips

  • Wrap the measure around you at your widest point (this is approximately 8 inches/20cm lower than where you measured your waist).

Then to calculate the difference, take the waist measurement away from the hip measurement

Hip – Waist = Difference

e.g. 43 inches – 33 inches = 10 inches

The bigger the difference, the curvier your figure.

With our access to all the High Street retailer’s size charts, we can see that the average difference between the waist and hip circumference is 10 inches and is therefore, the most catered for. The smallest difference between the waist and hip circumference is 8.5 inches, and the largest difference is 12 inches.

To help you shop at the right store for your shape, please find below a list of stores classified by the difference in their jeans’ waist to hip measurement.

8.5 inches

Ted Baker

9 inches

East, Miss Selfridge, Oasis, Pilot, Planet, Wallis, Windsmoor

9.5 inches

H & M, M&Co, Monsoon

10 inches

bhs, Bon Marche, CC, Dorothy Perkins, Fat Face, French Connection, Great Plains, Hobbs, Jacques Vert, Jaeger, Joules, Kaliko, Karen Millen, Long Tall Sally, Minuet Petite, New Look, O’Neill, Peacocks, Phase Eight, Precis Petite, Reiss, River Island, The White Company, Uniqlo, Whistles

11 inches

Jane Norman, Marks & Spencer (M&S Collection), White Stuff

12 inches

Levi’s Bold Curve, American Apparel (High-waist)


Please note some retailers are not listed here as they do not publish a hip measurement or they use various waist to hip differentials depending on the size.


I’m a mature woman, where do I shop for clothes?

“Mutton dressed as lamb” – the horrible saying that strikes fear in the heart of any woman over the age of, what, 45?! None of us want to think that about ourselves whilst looking in the mirror, and there would be nothing worse than hearing it said about us. But the question is, what fashion retailers actively target the over 40s and provide us with stylish clothes that fit and flatter our figures?

Well, you’ll be pleased to know that clothing and footwear for mature ladies is currently the fastest growing area of the fashion market, according to retail analyst Verdict. Not only are there now a number of clothes stores specifically for us ladies in later life, but many retailers are developing collections aimed at our age range, or perhaps (more cynically) our “grey pound”.

The High Street stores and brands below are proud to be serving our age range, whilst the retailers listed further down the page have collections and styles that are suitable for our wise and wonderful bodies to wear.

“We believe we will deliver a fantastic shopping experience to the growing population of 50+ year customers.”  Bon Marche won the “Best for Flattering Fit” award at Yours 50+ Fashion Awards in 2012.
Bon Marche

“The core customer is an affluent, 50 something social butterfly with disposable income to spend. She expects good customer service and seeks advice on what to wear in every aspect of her lifestyle.”
The Austin Reed Group whose stores include; CC and Viyella

“Mary at House of Fraser was designed for women ‘of a certain age’ who felt forsaken by
youth-obsessed high street brands.”
Mary at House of Fraser

“We are passionate about confidently dressing the mature woman in the highest quality products that are proudly designed in Britain.”  The Jacques Vert Group whose stores include;
Jacques Vert , Kaliko, Planet, Precis Petite, Minuet Petite, Windsmoor

“Our target customer is a woman who is typically 35+. She is looking for quality fashion for herself and her family and expects a good level of customer service in an inspirational and comfortable environment.”
M & Co

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By Marie and Jo Caley