Tag Archives: Retailers

Tall clothing collections on the High Street

The third, and last, in a series of blog posts about clothing collections on the High Street, we tell you where you can go to get clothes that fit you if you are tall.

Aside from our Fit Finder (where you can find jeans that fit you in seconds, no matter what your size or shape), we thought we would list the stores that have tall clothing collections; those that have been specifically designed for women who are 5’7”/1.7m or taller:

Other stores that sell inseams equal to or greater than 35”/89cm include;

Please let us know if we have missed out a High Street store that you know has a tall range, or sells an inseam greater than 35”/89cm and we will add them to the lists.

We’ve compiled this series of posts to make it easier for you to shop on the High Street.  Remember that sizes should just be used for purchasing – don’t define who you are by them.

Happy shopping!

Updated 12.3.2015 (* denotes affiliate link)

 

Petite clothing collections on the High Street

The second in a series of blog posts about clothing collections on the High Street, we tell you where you can go to get clothes that fit you if you are petite.

Aside from our Fit Finder (where you can find jeans that fit you in seconds, no matter what your size or shape), we thought we would list the stores that have petite clothing collections; those that have been specifically designed for a diminutive figure:

For other stores that sell items with inseams less than or equal to 29”/71cm, please see the ‘Shopping for jeans by inseam‘ post.

The lists below show you where you can get clothes in sizes below a size eight, but unlike petite collections, items in these sizes are just scaled down from the store’s target size so may not fit your shape as nicely.

Size 4

Diesel, Dorothy Perkins, Miss Selfridge, Reiss, Topshop

Size 6

Coast, Crew Clothing, Diesel, Dorothy Perkins, Fat Face, French Connection, H & M, Hobbs, Jack Wills, Jaeger, Jane Norman, Karen Millen, L. K. Bennett, Miss Selfridge, Monsoon, New Look, Oasis, Phase Eight, Pilot, Reiss, River Island, Select, Topshop, Warehouse, White Stuff

We’ve compiled these posts to make it easier for you to shop on the High Street.  Please let us know if we have missed out a High Street store that you know has a petite collection, sells clothes in sizes 4-6, or sells an inseam less than or equal to 29”/74cm and we will add them to the lists.

Next week: Tall clothing collections on the High Street

(* Affiliate link)

Updated 12.3.2015

 

Plus-size clothing collections on the High Street

The first in a series of blog posts about clothing collections on the High Street, we tell you where you can go to get clothes that fit you, if you are plus-size, tall or petite.

At High Street Fit Finder we deal with a lot of data, and patterns emerge when viewing this data collectively.  When analysing the spread of sizes over the High Street, we realised that if you are larger than a “size 18”, taller than 5’6”, or petite in either build or height, shopping is likely harder for you than most.

size availability

Clothes shopping should be accessible to everyone, but in reality, if your size falls outside of the retailer’s “standard sizes” (read, target demographic) it can be difficult to find clothes that fit you whilst out shopping on your High Street.

So, aside from our Fit Finder (where you can find jeans that fit you in seconds), we thought we would list the stores that have plus-size clothing collections, those that have been specifically designed for a larger figure:

The list below also shows you where you can get clothes in sizes above an 18, but unlike plus-size collections, these are just scaled up from a paper pattern so may not fit your shape as nicely.

Size 20

bhs, Bon Marche, CC, Dorothy Perkins, East, French Connection, Great Plains, Hobbs, Jacques Vert, Joules, Kaliko, Laura Ashley, Long Tall Sally, M&Co, Marks & Spencer, Monsoon, Next, Peacocks, Phase Eight, Planet, Viyella, Wallis, Windsmoor

Size 22

bhs, Bon Marche, Dorothy Perkins, Jacques VertLong Tall Sally, M&Co, Marks & Spencer, Monsoon, Next, Peacocks, Windsmoor

Size 24

Bon Marche, Jacques Vert, Long Tall Sally, M&Co, Marks & Spencer, Next, Peacocks, Windsmoor

Sizes 26 and 28

Bon Marche, M&Co, Next

Sizes 30 and 32

Bon Marche

Please let us know if we have missed out a High Street store that you know has either a plus-size collection or sells clothes in sizes 20-32 and we will add them to the lists.

Next week: Petite clothing collections on the High Street

(* Affiliate link)

Updated 12.3.2015

 

I’m a mature woman, where do I shop for clothes?

“Mutton dressed as lamb” – the horrible saying that strikes fear in the heart of any woman over the age of, what, 45?! None of us want to think that about ourselves whilst looking in the mirror, and there would be nothing worse than hearing it said about us. But the question is, what fashion retailers actively target the over 40s and provide us with stylish clothes that fit and flatter our figures?

Well, you’ll be pleased to know that clothing and footwear for mature ladies is currently the fastest growing area of the fashion market, according to retail analyst Verdict. Not only are there now a number of clothes stores specifically for us ladies in later life, but many retailers are developing collections aimed at our age range, or perhaps (more cynically) our “grey pound”.

The High Street stores and brands below are proud to be serving our age range, whilst the retailers listed further down the page have collections and styles that are suitable for our wise and wonderful bodies to wear.

“We believe we will deliver a fantastic shopping experience to the growing population of 50+ year customers.”  Bon Marche won the “Best for Flattering Fit” award at Yours 50+ Fashion Awards in 2012.
Bon Marche

“The core customer is an affluent, 50 something social butterfly with disposable income to spend. She expects good customer service and seeks advice on what to wear in every aspect of her lifestyle.”
The Austin Reed Group whose stores include; CC and Viyella

“Mary at House of Fraser was designed for women ‘of a certain age’ who felt forsaken by
youth-obsessed high street brands.”
Mary at House of Fraser

“We are passionate about confidently dressing the mature woman in the highest quality products that are proudly designed in Britain.”  The Jacques Vert Group whose stores include;
Jacques Vert , Kaliko, Planet, Precis Petite, Minuet Petite, Windsmoor

“Our target customer is a woman who is typically 35+. She is looking for quality fashion for herself and her family and expects a good level of customer service in an inspirational and comfortable environment.”
M & Co

(An asterisk * in the link title denotes an affiliated link.  For more info, please see How it Works)

By Marie and Jo Caley

 

Clothes Sizing in the UK – why it is like it is?

“How many sizes are you on the UK High Street?” We recently asked our Facebook fans that very question and there wasn’t a single response that stated just one size.

Society has known for a while that no one person is just one ‘standard’ size, but being several sizes can result in confusion and dissatisfaction when shopping.  So, how did the current sizing system in the UK come about?

Clothes sizing in the UK - timelineBefore mass production, clothes and alterations were made by either the local tailor or a family member handy with a needle and thread.  Therefore, fit was never an issue and the notion of ‘standard sizes’ hadn’t even been conceived.

As the population increased, and industrialisation allowed for clothing production on a mass scale, a way of producing clothes that fitted the maximum number of people whilst delivering economically efficient processes was needed.

And soon enough, some clever soul with an aptitude for anthropometry noted that the deviation of key body measurements of the general population was relatively small, and could be increased and decreased in linear increments.  This, along with the introduction of the paper pattern, led to paper grading.  Each ‘grade’ was then labelled, resulting in the formation of sizes and the standard sizing system.

In 1957, with this process firmly established by clothing manufacturers, the National Joint Clothing Council compiled the first British Standard of Women’s Measurements and Sizes.  The anthropometric data in this publication formed the basis of size guides for manufacturers and retailers alike, and was used until 1982 when it was replaced by the British Standard ISO 3635 Size designation of clothes – Definitions and body measurement procedure.

The new Standard utilised the same data from 1957, but defined a set of sizes from 8 to 32, quoted in centimetres. It was not, however, compulsory to use.  As a result, retailers soon started to customise the “standard sizes” in order to flatter their target market, i.e. two garments from two retailers could be the same size but their dimensions could differ greatly.  This practice is what we now refer to as ‘vanity sizing’.

During the 1980s and 1990s, as shopping became a pastime and demand increased, retailers globalised.  Firstly, in an effort to cut costs and increase profit margins, they sent manufacturing abroad.  And secondly, they were expanding into other countries, taking their products to markets where their reputation preceded them.  Yet, with each new country, a new target demographic was identified and sizing guide produced, again using the same “standard” sizing system of either the retailer or the host country.

By 2001, ‘vanity sizing’ and the differences in fit between clothes of the same size were beginning to get out of hand and prompted the European Union to issue a new Standard (BS EN 13402) which intended to replace all existing Standards in member countries with one in which actual measurements (cm) for bust, waist and hips are used.   Again, the anthropometric data used to define a size was not updated and the Standard was not compulsory, which means to date no country, let alone retailer, has adopted this Standard.

Today, in 2013, the anthropometric data utilised in the production of clothes is still the small census from 1957 and the “standard” sizes are becoming more and more disparate with the progression of vanity sizing.

As you can see, the Retail Industry has changed significantly over the last 250 years.  Our body shapes have changed greatly too; due to changing lifestyles, societal pressures, diets, and merging cultures.  Yet it’s each to its own (size guide) for the retailers, and shoppers are stuck with the age-old notion of being just one size.  Consequently, size-related returns are increasing rapidly, costing both parties.

We think it’s about time something changed.  High Street Fit Finder is tackling vanity sizing on the High Street with its shopping comparison site that uses the retailer’s size guides collectively.  It enables customers to see what size they are in each store and allows retailers to tackle the issue of fit together.  All we need is for you to spread the word and use highstreetfitfinder.com to buy your jeans (more clothing items coming soon) and perhaps bit by bit we can change the shape of clothes sizing in the UK.

Many thanks to Natalie Baines for editing this blog post.